It would be hard to argue that there is no place for subjectivity in design. Unfortunately, this is the very reason that makes giving constructive design feedback a daunting challenge. Add to this the fact that not all of us are designers: sometimes we just feel that something is wrong, but can’t explicitly put it into words. Needless to say, unconstructive criticism is the worst thing that could happen to a designer: not only it demotivates, but it also causes considerable delays due to multiple blind revisions (in the case of professional design). For better results, here are five things to avoid when criticizing design:

1. Vague statements

Avoid generic critics that are too vague to communicate anything to the designer. Lines like “It’s ugly”, “It’s off the mark”, “I don’t understand” etc won’t cut it. They just end up confusing the designer and delaying the project . Make an effort to pinpoint what bothers you, even when you lack the technical knowledge.

2. Personal tastes

NEVER EVER criticize design based on your personal tastes. Once a work satisfies the basic principles of design (contrast, color combinations…), it becomes counter-productive to bring personal tastes and preferences into play.

3. Uninformed criticism

Before voicing your opinion, always ask for the Why. Judging a design work without seeking to know about the reflections and motives that went behind it is plain amateurish. Mutual understanding is key.

4. I-can-design-too attitude

Do not underestimate design. I know you can use Photoshop. I know you had already made a website or a logo for your college Art club. But let’s be honest: If you know that much about design, you wouldn’t be seeking the expertise of a designer in the first place. Heck, even if you DO really know design, do not get too cocky, as this won’t make things any better.

5. Superfluous comparison

“Do this, everyone does it.” should be avoided at all costs. External references should be used moderately, as every project is unique. There are no best practices.

A problem well defined is a problem -mostly- solved. And when it comes to design, it gets even harder to define the problem. Let’s not make it any harder.