While we are still holding our breaths to see the outcome of the FIFA world cup finals opposing Spain to Netherlands, Brazil has already started preparing to host the 2014 competition.
Whether brazilians are going to make it is yet to be seen. The only thing we can be sure of is the fact that the next world cup will have one of the ugliest logos in the history of international football. Ever.

Innocent Drinks is a UK based company producing and selling smoothies (thick beverage made out of fruits and milk) in many European countries. For my part, I enjoy their smoothies, but it’s rather their visual identity that I appreciate the most. Their logo is a good example of simple and effective design.

First, I would like to stress a couple of facts: I haven’t watched (nor intend to watch) James Cameron’s Avatar, and I have absolutely nothing against the movie or its fans. Also, if you arrived here looking for a movie review, allow me to redirect you to the right websites.

I’ve just had a peek at UEFA EURO 2012 brand new logo / visual identity, and I have to say that, unless I am missing something here, the concept is totally far-fetched for a football competition. Of course, I am fully aware that “football is more than a sport, it’s a lifestyle, a cultural phenomenon”, and that host countries try to promote their local cultures during these competitions.