While we are still holding our breaths to see the outcome of the FIFA world cup finals opposing Spain to Netherlands, Brazil has already started preparing to host the 2014 competition.

Update: Congrats Spain!

Whether brazilians are going to make it -both as organizers and as a team - is yet to be seen. The only thing we can be sure of is the fact that the next world cup will have one of the ugliest logos in the history of international football. Ever.

The logo takes the shape of a world cup: an obvious and logical choice. But it stops there. From the amphibious hands, to the crappy ‘Brasil’ typeface, en passant by the lousy gradients … Every other decision taken during the design process of this logo is completely off the mark.

If this was meant for a handball competition, I would somehow tolerate the frog-like hands. Alas, that’s not even close. The ’2014′ looks as if it was forgotten in the design process before it got tucked in there at the final delivery. And while the ‘Fifa World Cup’ looks okay, the text below it is to typography what the oil spill is to fishes. You don’t need to be a type designer to witness the ugliness of this unpolished horror of a typeface.

Color-wise, the logo seems to be borrowing heavely from the brazilian flag, even if I don’t remember seeing any red on it.

Verdict: I am not sure whether the ® and © are part of the logo or not. Either way, congratulations for making one of the shittiest logos in the recent history of football, or soccer, or whatever.