Joshua Porter on the importance of copywriting in interface design:

There is nothing that makes or breaks a positive experience more than the simple set of words that you choose to communicate with. In a world in which we have to simplify as much as possible, nothing matters more than the small vocabulary you end up with in your final work.

Yet, there is no shortage of established applications that are still underestimating the power of words, under the illusion that pretty pixels and fluid animations are all that matter.

Long story short: don't label your iOS back button as Back. Provide some context by displaying the title of the previous view or an abbreviated version of it.

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I wish someone had told me earlier.

Aen Tan invites Apple and iOS designers to reconsider the 44-pixel block in favor of a pixel grid that will preserve vertical rhythm without radically affecting native UI elements. I am sold already.